Best Webinar Software for Small Businesses
Products classified in the overall Webinar Software category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Webinar to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2’s buying advisors to find the right solutions within the Small Business Webinar category.
In addition to qualifying for inclusion in the Webinar Software category, to qualify for inclusion in the Small Business Webinar Software category, a product must have at least 10 reviews left by a reviewer from a small business.
Top 10 Webinar Software for Small Businesses
- Adobe Connect
- Zoom Video Webinar
- RingCentral Meetings
Compare Small Business Webinar Software
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies .
One solution to manage both your online meeting and webinar needs. Online meeting or web conferencing is a rapidly growing segment of the Internet as more businesses opt to connect with customers and partners remotely. Zoho Meeting is the easiest and most affordable online web conferencing tool to enhance the business collaboration with screen/application sharing, audio, and video conferencing. It provides single users as well as small and large size organizations, a quick and easy way to host any video training/conference.
GoToWebinar is trusted by more customers than any other webinar solution and powers millions of webinars each year. Whether you use webinars for marketing, training, or corporate communications, GoToWebinar puts the fun back into webinars with reliable technology that’s super simple to use. Get the features, integrations and analytics you need to engage your audience and make personal connections that drive your business.
Adobe Connect enables you with the real power of virtual to tell unforgettable stories! Use its versatile stage to design and deliver stellar virtual experiences for a diverse audience. Let it make your training, webinars, and meetings extraordinary and securely extend your reach far and beyond ordinary. Deliver Real Experiences : Transform the way you engage your audience, creating immersive virtual experiences with powerful storyboarding and engagement design capabilities.
The ON24 Digital Experience Platform makes it easy to create, scale and personalize engaging experiences that drive measurable business growth. Today we are converting millions of prospects to buyers for thousands of companies, enabling our customers to monetize engagement. Through ON24 webinar, virtual event, multi-media experiences, we provide a system of engagement for audiences to choose and accelerate their own journeys.
Providing enormous reach and impact, Zoom Video Webinars offers you as many as 10,000 view-only attendees and up to 100 video panelists with streaming options to Youtube and Facebook Live. Interactive and dynamic qualities include Q/A, polling, hand raising, reporting, MP4/M4A recording with transcripts, and registration options such as reminder and follow-up emails, all with high-quality video, audio, and screen sharing.
Livestorm is a complete video communication platform that makes it easy for teams to plan, promote, and analyze online events. Livestorm is browser-based and can be launched from any mobile, desktop, or tablet computer. There’s no need to download any apps. Everything works inside a browser, in real-time. Marketing, Customer Success, Sales, and HR teams use Livestorm to create engaging online events. Livestorm is highly adaptable and can easily create any online event.
WebinarGeek is easy-to-use webinar software with powerful interactions and marketing tools. The most reliable and secure webinar platform for webinars, no download required! At WebinarGeek we aim for simplicity in everything we do: our product, our communication, our marketing, our business model, everything. To make complex things simple is a challenge. The result is that we build webinar software that is easy for everyone to use!
RingCentral Meetings is a Cloud Video Conferencing service that unifies HD video conferencing, mobility, and web meetings together as a free cloud service. RingCentral Meetings gives you the power to video conference and web share, as part of your complete business communications solution. Hold face-to-face meetings in high definition and share your desktop or documents with anyone, anytime, anywhere.
Demio is the easy way for marketing and customer-education teams to effectively scale their efforts through live video in less time than ever before. Whether you are looking to Generate & Qualify Leads/Customers, Activate Users & Increase Trial Conversions, or Educate Customers & Reduce Churn, Demio is the perfect platform for you. Learn why Demio is trusted by some of the leading SaaS companies around the world.
BlueJeans Events combine the collaborative features of a meetings platform with the scalability of a broadcast connecting as many as 100 live speakers with up to 15,000 attendees. Reimagine traditional web events with immersive, 360-degree interactive video. Transform corporate culture with engagement-driven town halls, all-hands meetings, webinars and trainings all within a self-service streaming solution. Participants enter barrier-free events with zero downloads from any device or room.
Webinar.net launched in 2019, designed to be a modern alternative to the dated Meeting tools that are often used for marketing and training applications, It is a powerful, easy-to-use online presentation platform with polished user interfaces. Webinar.net is the first online presentation platform fully hosted in the cloud. This architecture allows our customers reach to very large audiences without capacity concerns, and enjoy simple, cost-effective pricing.
ClickMeeting is a feature-rich, browser-based webinar and online meeting platform, chosen and loved by thousands of marketers, salespeople, teachers, trainers, and managers worldwide. It proves its worth as a multi-purpose application dedicated to managing and running various types of online events: * Business online meetings where up to 25 participants can see, hear, and talk to each other in one virtual conference room. * Live webinars to present your content to a broader audience.
LiveWebinar.com is a cloud-based webinar solution which helps small to large sized businesses with screen sharing, live video streaming and recording. Its key features include customized branding, social media broadcasting and audience engagement analysis. The application lets presenters invite participants through a shareable link, assign roles to team members and share content. Hosts can use the whiteboard module’s drawing and grid tools to illustrate ideas and take notes.
Create highly engaging web events and reach more attendees, across the country and around the world. Communicate easily and affordably with internal and external audiences. Promote events more effectively and track results. Rely on highly secure and scalable online events from the global Cisco Webex platform.
The perfect way to connect no matter the goal. WebinarJam’s browser-based webinar solution makes it easy to bring physical events into the online world. Host events, teach classes, communicate with employees and customers, and more with WebinarJam’s scalable live-streaming technology Increase your webinar sales and attendance with the only webinar system that produces a complete live stream event from registration to replay. WebinarJam has more features, no downloads.
Is it live or is it Everwebinar? Create Pre-Recorded Evergreen Webinars That Look And Feel Live EverWebinar simulates the live webinar experience for customers and operates completely automated. It’s a software service with nothing for you to install, upload, host… EverWebinar handles it all.
Easywebinar is a webinar platform designed for marketing and growing businesses. Crazy Egg put together the data.
WebinarNinja is an all-in-one webinar solution. Easily create, customize registration pages and email notifications. Attendees do not need to download any software and can attend on any desktop or mobile device. Run live, automated, series or hybrid webinars. After your webinar, view your statistics, send follow-up emails and offer a replay with our automatic recording and archiving. Included in all plans is fast, high-quality support, live and recorded training and documentation.
Business Hangouts is a robust webinar/Video Conferencing Solution. This fully customizable webinar service requires no downloads and no PINs for viewers. Record direct to YouTube. The service comes with an integrated email service which will reminder viewers of the upcoming webinar and follow up after with your brand. It includes support for multiple presenters, private or public events, multiple sharing options, and unified chat with full moderator controls.
Check out the G2 Grid for the top Webinar Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Learn More About Webinar Software
What is Webinar Software?
The beauty of webinar software is its potential to reach big audiences. Webinar software is intended for communications between a single conductor and a large audience. Before choosing a webinar tool, ensure it can handle the scale of your conference or broadcast size. A conference with 100 viewers will require less bandwidth than a conference with 10,000 viewers, and administrators sho’ldn’t have to pay extra costs associated with a larger-scale audience. Webinars are also not meant for one-on-one meetings or small-scale team meetings. Consider the style of communication’you’ll need, as well as the number of people’you’re communicating with. Both of these factors will play a significant role in your webinar decision.
You may also want to communicate with the audience during the webinar via surveys, polls, or other kinds of questionnaires. If so,’you’ll want to find a webinar tool that provides this functionality. Interaction during a webinar has been known to increase engagement and send viewers home with a concrete takeaway or plan of action. A well-done webinar used for marketing or sales will leave an audience with a complete understanding of a product, a com’any’s brand, and what sets it apart. Webinars for education give students the face-to-face learning environment that best facilitates understanding. Explore a ‘ool’s options for audience response and engagement before making your decision.
While a speaker is being broadcast, they may also want to share a screen or display certain media content. If’you’d like a particular feature to be included in your webinars,’you’ll need a tool that can deliver it. Additionally, some tools will allow you to conference other speakers in. This feature is beneficial when a correspondent or panel member is unable to be physically present. By allowing others to video conference in, webinars can include remote participants.
Some webinars are simple product walkthroughs, while others are broadcasts meant to entertain or inform a large audience. Administrators will likely want these large broadcasts recorded and maintained, either for later use or to distribute among a wider audience. Oftentimes, webinars are saved and uploaded to a website for simple access. If you want the content of your webinar to be accessible after the event, consider a webinar tool that has recording capabilities. Even for the smallest webinar, it could be helpful to review content at a later date.
Webinars are also an excellent opportunity to establish an individual or a company as a thought leader in a space. Hosting webinars on a given topic allows a speaker to broadcast their own thoughts or research on a given topic without the hassle of finding or hosting an event. Thought pieces delivered through webinars are often recorded by the speaker and posted afterwards so others can download it. This can further cement status as a thought leader, since a message can be heard long after the initial recording.
Key Benefits of Webinar Software
- Conduct ticketed webinars
- Communicate directly with your audience on a large scale
- Deliver personalized teaching sessions
- Break down barriers to attendance such as an atte’dee’s location
- Offer audience interaction tools to increase engagement
- Develop names of interested buyers and leads
- Real-time communication with a live audience, whether present or remote
- Toll-free calling for remote attendees
- Capacity to connect quickly
- Ability to leverage various viewpoints
- Lead generation
Why Use Webinar Software?
Webinar software puts you in the office spaces and living areas of people around the world. It helps you go live at a conference in Tokyo while’you’re on the western coast of California. It helps you communicate with your entire team, or entire company, at once despite having offices in multiple locations.
Video communication has come a long way from the initial glitchy calls to faraway family’ It’s now a necessary, daily-used piece of professional communication. But beyond standard web conferencing use cases, webinar software makes content led by one speaker or moderator available to audiences on a large scale.
Marketing Webinar software can bring about awareness to a business, organization, or even idea. The whole point of webinar software is dissemination of information. The content itself can range from life-changingly valuable to casual yet thought-provoking. Businesses have used webinar software to get their employees or spokespeople in front of large audiences to build initial interest in a product or service.
Education Webinars are an invaluable teaching tool. Many people prefer to learn visually. Webinar tools allow presenters to walk audiences through an explanation or a concept bit by bit. They can share presentations or videos within the webinar solution in order to give understanding to what ‘hey’re talking about. Visuals are engaging and leave viewers with concepts to remember or think about later.
Meetings Although webinars are used to broadcast presentations to large audiences, ‘hey’re not always public. Webinar software can be used within a large organization to broadcast important meetings or company-wide announcements. They can also be stored and archived for later, providing valuable resources for employees to self-serve. Storage features are helpful in any webinar use case, as it helps the presentation be an ongoing resource for awareness, education, or internal communication.
Drive Demand Perhaps one of the major business benefits to webinars is the opportunity to drive consumer interest. By presenting ideas or products in an impassioned, entertaining format, companies, nonprofits, and other financially dependent organizations can get face to face with potential buyers. This face time is vital, as consumers often feel more connected to a company whose ideas they understand or agree with. Webinars can help key speakers and consumers get on the same page and develop a mutual understanding that could potentially lead to a loyal customer relationship.
Engage Your Audience Webinars get people amped, or relatively so. T’ere’s something about knowing a presentation or conference lecture will be broadcast live that adds import to the subject matter. It makes audience members feel as though ‘hey’re participating in something important, exciting, or newsworthy.
Because of this, webinar audiences are more likely to be engaged. Presenters can take advantage of this with other engagement-driving tactics such as surveys and live audience communication. This is bound to pique viewer interest, as well as provide more stand-out moments and vivid takeaways for audience members. Surveys and polls make viewers feel more involved and can help ideas sink in further.
Establish Credentials Hosting a webinar on a topic one is well-versed in can help establish them as a thought leader in a given space. Webinars allow individuals or companies to attach their face or brand to a given topic or space, cementing their knowledge in a shareable video afterwards.
Who Uses Webinar Software?
Webinars are an excellent tool to disseminate information while also interacting with an audience. This can be useful in any number of situations to a plethora of different people.
However, there are some professions that have adopted webinars into their standard repertoire of technology tools. Webinar products have been developed that cater specifically to these use cases and as a result provide features outside of the norm. These professionals can include:
Marketing and Sales Representatives For those in marketing or sales, webinars can serve as a convenient, personalizable tool to pitch your brand or product. With the features webinar software provides, reps can use webinars to modify their pitch and cater to the specific group ‘hey’re speaking to. This makes their presentation more engaging and more relevant to their audience, correlating to more lead generation and brand awareness.
Webinar tools that cater to the needs of marketing and sales representatives will often feature branding options and integration with outside digital asset management software to pull branded assets.
Educators Webinars have become a staple of the online learning environment. Educators using a learning management system (LMS) can post webinars in real time to simulate a physical classroom or post previously recorded webinars so students can learn on their own time.
Webinar software intended specifically for educational purposes are often built directly into an LMS, integrating with additional quiz and note-taking features within the platform. However, there are standalone educational webinar tools available that are capable of integrating with other outside LMS if necessary.
Webinar Software Features
Branding Allows hosts to add official branding to their webinar. Branding helps attach a company to the ideas or product being presented.
Role-Based Access Allows hosts to gate access to specific tools based on role. This ensures that audience participation is always on the spe’ker’s terms, and the audi’nce’s attention is where the speaker wants it at a given time.
Recording Allows hosts to record webinars for later viewing. Recorded webinars can be posted on a personal website or elsewhere on the web for others to download and view later. Some sites even allow for payment gateways where viewers must pay a fee first before downloading a webinar.
Registration Allows attendees to register for webinar attendance within the application. Built-in registration allows a speaker to check attendance without ever leaving the app. Some webinar software even allow presenters to send collateral materials or automatically send emails to registered attendees.
Attendee Live Chat Allows attendees to interact with one another via chat in real time. A live attendee chat allows the audience to remain engaged, especially if attendees are also not in a shared location. A live chat can also be used by a speaker to pull questions from the audience seamlessly.
Polls and Surveys Allows attendees to participate in polls and surveys posted by the host. Polls and surveys offered to the audience in real time give the speaker personalized talking points, allowing them to tailor their message or presentation to those present.
Additional Webinar Features
Event Analytics Provides insights into event performance (viewers, downloads, etc.). This information can indicate the success of a webinar at launch and over time if it was posted after recording. These insights can give speakers an idea of what they can improve and what they did well.
Attendee Reports Consolidates attendee information for analysis. Attendee information can be used to send follow-up emails or consolidated into a list of leads that can be contacted later. If the list provides demographic information, further analysis can be done on a given audience.
Social Media Integration Integrates with social media sites to allow for streaming across sites. Easy social media integration can spread a message across multiple channels, making for easy viewing and extra channel coverage. Streams on social media are also typically easy to share, which could equate to more generated interest than originally anticipated.
Software Integration Integrates with outside software to provide other features. Webinar software will typically integrate with software reflective of its use case. Even generalized webinar software will integrate with more industry-specific tools like learning management systems (LMS) , corporate LMS , and digital asset management (DAM) software .
Software and Services Related to Webinar Software
Video Conferencing In terms of functionality, webinar software is similar to video conferencing software. Both connect relevant parties via a video feed over an internet connection and provide additional tools that facilitate communication. However, video conferencing software is used for smaller groups, while webinar software can host thousands of attendees if need be. Webinar software also provides more features specific to presenting than video conferencing products which are typically used for meetings.
Video Hosting Many webinar software tools will allow hosts to record their webinars so they can be posted and viewed elsewhere. Some tools with this capability will have a built-in video hosting platform for hosts to upload their video to. However, those without it will often integrate with outside video hosting software to provide seamless coverage from recording to upload.