Important Things to Know Before Investing in Smart Price Tag Technology
If you are a retail business owner and have decided to invest in smart price tag technology, there are various things you need to know. It is not bad to use paper labels, but switching to the smart price tags will bring a huge, positive difference in your business. As a matter of fact, you will wonder why it took you so long to ditch paper labels and start using smart labels.
When you decide to invest in smart price tag technology, one of the things you need to know is if the ESL vendor you are considering working with can supply multiple sizes of tickets including shelf edge and promotional talkers. Most retailers need multiple sizes of tickets throughout the store. Additionally, each different ticket or promotion will require different layouts and, quite possibly, multiple layouts per size. So you need to make sure that the vendor you want to work with can manage multiple templates and apply them to the ESL as well as printed promotions and tickets.
Another thing you will need to do when you decide to invest in smart price tag technology is if individual stores control pricing and if the head office will be aware when it happens if so. Despite marketing needing to control ticketing across a retail enterprise, the store managers will always have the need to run their own promotions so as to effectively manage their stock as well as support local events. It is important to make sure that your ESL system provides this flexibility, but equally important that it is done with full knowledge of the corporate marketing department.
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